Why Is SEO Important for Your Junk Removal Business?
Is SEO important when you’re running a junk removal business? Absolutely. In fact, it might just be the best long-term investment you can make for your company. Take a look at Junk Doctors, our sister business. Out of the $3.5 million of revenue it made last year, $875,000 of that came from Search Engine Optimization (SEO). That’s a quarter of the total revenue! The best part is, all of those jobs Junk Doctors got through SEO, they didn’t have to pay a penny for. That’s right. Good SEO helps you book more appointments without having to pay per click for the advertising costs.
Building up your business website to rank well organically isn’t something that can be done overnight. It takes months—or years—to climb up the search results, and that’s why the earlier you can start on SEO, the better. It’s especially important when you consider that 50% of all users will skip past ads and look at organic search results instead. Want to turn that 50% into your business? Then it’s time to gear up your website to be SEO-friendly. Let’s review some of the ways you can accomplish this below.
JRA’s Junk Removal SEO Tips for 2022
Target the Right Keywords
Obviously, to rank well organically, you need to target the right keywords. In other words, you want to use the phrases your potential customers are searching for when looking for junk removal services. The biggest keyword to target? Junk removal, of course! On top of this, some other popular keywords you should consider targeting include:
- Hoarder Cleanout
- Hot Tub Removal
- Fence Demolition
- Furniture Removal
- Appliance Removal
- Trash Removal
- And Many Others!
Create Consistent Content
Consistency is key for good SEO. You cannot just add keywords to your web pages and then let them sit and expect your SEO to age like a fine wine. Google wants to put active websites at the top of the search results. That’s why it’s important to consistently create content—so that Google knows your site is alive and well!
Keep creating new pages. Consider making pages for each of your different service areas. Or launch blog posts on a regular or semi-regular basis. Do whatever you can to keep your website in the limelight. In a way, it’s like waving your arms so that you can grab the attention of search engines!
Link, and Be Linked To
Linking structures is important not just to site structure, but to SEO as a whole. Not only should you link to relevant pages on your own website, but you should link to external sites along the way. We recommend linking to government pages, or pages that don’t have something to sell (in other words, URLs that end with .gov, .org, or .edu).
Additionally, it’s a big SEO boost to have a high-authority site list your business and link to it. For example, if your local chamber of commerce website features your junk removal company, then you can expect to see that reflected in your search engine ranking.
List Consistent Business Info
Google likes consistency. Google is also alarmingly intelligent and doesn’t appreciate it when you try to sneak things under the radar. It’s why black-hat SEO techniques such as keyword stuffing (overusing keywords in an attempt to rank higher) and hidden text (using invisible text to manipulate search engine results) will result in Google ranking your website lower. Sometimes, Google might punish your website for something you didn’t even realize you were doing wrong—inconsistent business info.
How does this work? Basically, Google can see the name, address, and phone number you’ve listed for your business not just on your website, but also on your social media pages and other online listings. Definitely spend some time to double-check all of these and make sure your business info matches up across the board. If it doesn’t, correct it—or expect penalties!
Start Early and Be Patient
As we said before, you won’t see the benefits of SEO immediately. It’s a long-term investment, and that’s why it’s crucial you get started on it as soon as possible. It can seem like an overwhelming responsibility, but it could one day be responsible for a quarter or more of your revenue. And besides, once you rank well on search engines, it’s essentially free advertising.
Is SEO important? Absolutely. It’s so important, you might be a little nervous to get started. What if we told you that you could have all your SEO managed by digital marketing professionals? Our SEO Management lets you focus on other aspects of your business while we build good foundations for long-term search engine success. We know the best keywords and the best strategies to rank well. That $875,000 Junk Doctors made from SEO only proves it. Make the tactics we used for our business the tactics you use for your business. Contact us today!