Make a commitment to become a large Junk removal business.
Hey! What’s going on guys? I hope everybody is doing great today. Somebody contacted me in disbelief at the size some junk removal companies have become and the size of Junk Doctors is $2,000,000 a year. He’s like, how did you get it to $2,000,000 a year? It’s almost intimidating thinking what I’m doing part time compared to what you’re doing and what appears to be companies all throughout the country are doing. How in the world did you get it that large? He was like, I just can’t believe it’s even possible. I’m just awed. Well, number one, you got to believe it’s possible. If you don’t believe it’s possible, you’re never going to accomplish it. You never going to think large enough. You’re never going to take the steps necessary to accomplish that massive goal of getting your business to $1,000,000 or $2,000,000 a year in sales. Number two, just expanding on that, there are approximately 170 Got-Junk? franchises out there. The estimated junk removal revenues for Got-Junk? is somewhere around $170,000,000 to $180,000,000. That means each franchise is averaging over $1,000,000 a year in sales.
Some are doing $2,000,000 to $3,000,000, some are doing $500,000 but on average each one is doing $1,000,000 a year in sales. That’s again proof it is possible. College Hunks Hauling Junk has a bunch of $1,000,000 a year sale. Junkluggers, they’ve got some and others are close. I think the average of each unit is somewhere around $500,000 to $600,000 a year in sales and that’s a new franchise. There are plenty of companies out there doing it. There are some local companies, Junk Doctors is doing $2,000,000 a year. I know of some other companies around the country that are at $1,000,000 or close to it that are not franchised. It is possible as the first thing you have to realize is if others are doing it, you can do it as well if you take similar steps to accomplish what those companies have accomplished.
How do these companies get to that large $1,000,000 a year? Number one, you’ve got to commit. You have to make a commitment that you’re going to do it. You can’t ease into something and as soon as you get to meet a little resistance, you give up and you move out. That’s one of the advantages of a franchise, JRA business package or going out and buying a new truck. When you first get started, you’re making a financial commitment. Forget about the benefits, the training and having a new truck is reliable. Forget about the benefits of buying that package and what you get with the package. It’s just the fact that you’ve made that commitment and you’ve that $15,000, $30,000 or $100,000 to get that franchise, business package or piece of equipment. You’ve made a financial commitment, you’re going to be a lot less likely to drop out because you spent that money.
Sometimes you can ease into junk removal. We are working with people now that are easing into it. They weren’t going to make that full-on commitment. First, they needed to ease into it and that’s okay, we’ll work with them. Hopefully they stick with it and see the potential. Then they make the investment and make the commitment to really make it successful. But jumping right in, spending the money and getting a little desperate. Like you’re going to dig in where you’re not allowed to. You’re going to look like a fool by spending that money and then dropping out. Junk removal is something that’s in almost any market out there. If you make the commitment, you can be successful. We’ve tried something in the past, a website that we spent a bunch of money on and determined it was distracting us from our core business. So, we went away from it. We’ve gone down that route of spending money and then backing out. It’s hard to do and it’s a mistake that I’d never plan on ever doing again at all. Make a commitment.
So, how did we commit? How do other franchises out there commit that have reached $1,000,000 a year in sales? One, they bought that franchise or business package. They got that help. There’s a huge learning curve. In our case, we didn’t buy the franchise or business package because we’ve created one. We couldn’t afford one when we first started. We had no money or credit when we first got going. We had to learn the hard way. If we had the money we had now and we’re getting into this business. By far and away, we would go with a JRA business package if they existed. If JRA didn’t exist, we’d buy a franchise. The knowledge you get from that makes up for whatever you spent. If you go out there and you spend $15,000 on a JRA business package. Those packages are getting reworked a little right now, 15,000 is kind of a kind of a ballpark price. That’s one of the items on our agenda today is to kind of rework that package. We keep tweaking it as we determine what the market needs and what we believe is best. If JRA wasn’t around, we’d gone out and bought a $35,000 Junkluggers’ franchise or whatever. We’d made that money commitment and we’d gotten that training so, right at the start we would know what we’re doing. In JRA, we can give you all that same training without the long-term royalty commitment and cheaper price upfront.
Same training, same consulting and we’re going to get you to the same place for less money and less commitment. We invested in reliable trucks and we’re not going out and buy an el cheap-o-truck. Some of our trucks now at Junk Doctors are starting to get replaced. They’re getting more mileage on them. But when we went out, we’ve gotten reliable vehicles. We hired people because there’s no way possible you’re going to be able to get a extreme level of success or $1,000,000 a year of success in this business without going out and hiring both truck team members as well as office support, administrative and management. You’re going to need somebody to assist you in managing your people, your books and answer your phones. You’re not going to be able to do it all on your own.
You’re not going to get to $1,000,000 a year in sales doing it all on your own. Make a commitment. Pay for advice, attend conferences and read books. Just the other day I saw a video of somebody talking about don’t pay for advice for junk removal. So, junk removal in itself is easy. Yes, going out and picking up stuff is easy. Yes, posting craigslist ads, doing Facebook marketplace, whatever will get you some jobs. The junk removal might be easy. Growing a bonafide million-dollar year business is not. You’re going to need help. I’ve paid for advice all the way up through, since we started. I work with somebody right now and I pay him hourly. Hundreds of dollars an hour to have him help improve our business and it worked out great. So, if I go out and spend $400 an hour on him, I get $4,000 an hour plus.
You can’t even measure the amount of money I get back on it. I pay for advice and then we attend conferences. We’re going to have the top five of our people in JRA, including me, go to a conference February of next year and we’ll probably spend $1,500 a ticket. We’ll have close to $7,500 to $8,000 in tickets. That doesn’t even include airfare or if we take my plane, it doesn’t include fuel and maintenance. It does not include hotel and meals. We’ll have over $10,000 for a three-day conference. Because we’re going to go spend $10,000, we fully expect to get $100,000, to $1,000,000 worth of value from that conference. You’ve got to educate yourself, get around people that are successful, get motivated and make a commitment.
You need to be reading and educating yourself. You need to be paying people for advice if needed. Because if somebody giving you advice for free, it’s likely worth the exact price you paid for it, with the exception of these YouTube videos. My YouTube videos are free and there are some other people out there who got some good value. But for the most part, if you’re working with somebody one on one like attending as a speaker or something like that. Unless there’s a way they’re turning around and making money, it’s probably not somebody worth listening to because of their time isn’t valuable enough for them to be charging for it. It’s probably not something you should be listening to.
So, don’t go into a zillion different direction. This is a mistake we’ve made before but once you find something that works, for example, I’m talking about making a commitment on our end. We made a commitment with AdWords. We started AdWords early enough in the game that it gave us a pretty good bump in business right from the start. We didn’t have a whole lot of competition and the cost per click was low. It got more expensive over time and we were screwing up. Over the course of our campaign, we had hundreds of thousands of dollars we wasted when we are trying to self-manage on wasted ad spend. We knew it worked though and we knew it brought business so we weren’t going to abandon it even when it was no longer profitable for us. So, what I did is I went out and I hired somebody and wound up hiring several people full time to manage Ad ads and SEO. That per deal is now of part of JRA. But I went out and hired somebody to manage our AdWords campaign and paid a lot more money than JRA ever charged for AdWords management. That helped perfect that campaign.
That’s the same campaign we make available through Pay Per Job as well as SEO. Same strategy available through Pay Per Job, you just pay for each job that books. We made a commitment to AdWords. We weren’t going to turn around and back out of it. We knew it worked. We weren’t going to stop even when the going got tough with it when we weren’t making money where we were actually losing money on every average job. We got in there, we perfected that campaign and it helped lead us into another business as well. We made a commitment. So, don’t go into a zillion different direction. That’s the reason we tell people not to offer dumpsters at the start is because there’s so much money in junk removal. Perfect junk removal didn’t look at additional services. Don’t go in a million different directions all at the same time.
Don’t change a bunch of things all at the same time. One of the biggest mistakes people make that we’ve also made in the past is as you get slow you start thinking negatively. Well, everything you’re doing all of a sudden isn’t working despite the fact you had a $10,000 to $25,000 a week or $50,000 to $100,000 a week or two before. Let’s say you had a $5,000 to $10,000, which is really good. Then you have a couple of weeks where you only make $2,000 to $3000. Don’t abandon what you’ve been doing and just change directions all of a sudden. This stuff has worked for you in the past. It didn’t just break itself.
You might want to tweak stuff, always be looking at stuff you could improve. Don’t make a bunch of changes all at once and typically don’t make a bunch of changes when you’re slow. When I used to race and the car wasn’t handling right, when you made an adjustment, you only want to change one thing for the most part. You didn’t want to go and change two or three things because you could have one thing that improved the car, but you could have two things that made it worse. Business is the exact same way. If you make too many changes all at once, you can’t monitor the success or failure of those changes. You might’ve made a good change but it was masked in by the bad changes you make. Then you just reverse everything and you’re right back where you were or you keep riding along that path and it runs you out of business. Don’t change a million things at once and stay focused. Always try and do-little tweaks, test and see how it works out but don’t wait until you get slow to make those changes.
You have to wait out the slow periods. You’re going to go through slow periods and you’ve got to hang in there. Then you have to attack the hell out of busy periods. You can’t ever be turning away business. Attack the busy periods, wait out the slow periods. Work to build a big. If you want to get the million dollars a year, you need to always ask yourself, are the changes I’m making is going to create a $1,000,000 a year business? If it’s not thinking large enough, you got to think bigger. You got to make a commitment. You got to hire more people, get more equipment and invest more in advertising. You have to do whatever you got to do to get it to $1,000,000 a year. If what you’re doing isn’t going to get into $1,000,000 a year, quit wasting your time.
You’re not going to accomplish what you want. If you want to go out there and you want to find a wife and you’re dating some girl that isn’t going to be that. There’s no way you’d ever married. Yeah, it might be a lot of fun but you better abandon it because you’re just wasting your time. Make a commitment to accomplish what you’re going out to see and set increments.
So, when you first get started set increment with $250,000, then $750,000 and then $1,000,000. As you accomplish that, and get to $1,000,000, your next goal needs to be $5,000,000. So, you set the $250,000, it can be accomplished within a year to year and a half. The 750,000 is going to be just a little bit tougher. It’s a little bit of a jump there but it’s still possible. The first 250,000 will make you feel good, getting to 750,000 will make you better. Then the $1,000,000, there’s going to need to be some additional investments and some additional steps you need to get to a million but it won’t be as big of a jump from 250,000 to 750,000. Obviously a million is a huge number to hit. It’s a great number to hit. You’re one of the very few small businesses in America that make over a million a year. Once you hit that, you set that golden 5,000,000. You keep committing and keep taking the steps necessary to accomplish whatever goal you’re seeking. To grow from 1,000,000 to 5,000,000, you’re going to either go into other markets, expand in other services or both. That’s big, $5,000,000 a year and it’s going to be tough for any junk removal company in one market. There’s going to have to be some major steps you take to get to that point.
Guys, you’ve got to commit to following through. You’ve got to commit to growing your business. If you do that, you can get to that unbelievable level of $1,000,000 to $2,000,000 a year plus in sales that hundreds of junk removal companies throughout the country are currently hitting. Before we end this video, Pay Per Job. We are coming to your city. We’re almost in 10 cities now. We’re going to be in your market. Somebody in your market is going to be getting 20 to 60 jobs immediately per month. We want it to be you. We want to work with our subscribers on YouTube. We want to work with the people that are following on us from the start. We are making cold calls. We have a team of people that are calling people and sending out emails to spread the word.
We will be in your city. We want to work with you. $90 per job, pre-bought jobs of five. You’ll average about $350 to $400 a job depending on your market. We book the job. This isn’t lead generation, it’s job generation. You’ll have your own business branded site off of the JRA webpage. Check out junkdrs.com/louisville or junkdrs.com/harrisburg to see what I’m talking about. Those are two of the sites that were doing. It’ll be a local area code phone number to ring our call center. When our call center picks up the phone, we’ll know exactly what business they’re calling. We’ll have all your pricing and we’ll answer the phone using your business name. Your customer will think they’re talking with a direct representative of your company in their local area. We book the job and it goes on your calendar. We have a calendar where we know each other’s availability immediately, real time. You take care of the job, you get paid. Like I said its just $90 per job on our end. So, check out junkra.com and go to Pay Per Job for more information on that. I just want to let everybody know we’re not exclusive in your market, but we’re limiting it to one or two vendors per market. Somebody in your market is going to be getting all these jobs, either you or your competitor. Call us at 919-6171-975 if you want it to be you. Make a commitment guys to grow it big. Talk to everybody soon.