Hey guys, Lee Godbold here with Junk Removal Authority. I got in my hands, kind of a unique search term report. This right here was the google was. It was just one day, Thanksgiving Day from our AdWords campaign two years ago. The reason I want to bring this up and post a video about it is for those of you that are already running google ads and you’re not running a JRA managed campaign. The day after Thanksgiving and the day after Christmas will likely be your two most expensive days of the year. It’s probably going to lead to a very little business. If you’re looking on your search term report on Google AdWords and on your pay-per-click campaign. You’re seeing stuff like bulky item pickup, garbage collection, trash collection, schedule, and holiday trash pickup. If you’re seeing anything related to those items, you’re going to get absolutely lucky on thanksgiving.


This was two years ago. Remember, we set our campaigns. We have a very high budget. It’s impossible for us to really hit a daily budget. We used to get burned on Thanksgiving and Christmas because of we spent $1,200 in one day two years ago. The day after thanksgiving. The very little of it, maybe $200 for the spend was junk removal related. We got annihilated from a trash schedule, garbage collection, bulky waste pickup and donation pickup. That may or may not be a job. It’s probably not.  You generally want to target on AdWords. Trash pickup schedule, Charlotte, NC. We talked about a schedule already. I’m looking through this year.


Goodwill junk pick up, Mecklenburg county trash pickup, Charlotte junk yard and Junk Underjeans. We paid $11.40 for it. These are all some of the search terms that people are paying for on a regular basis. It’s almost impossible to eliminate them. It’s very difficult. It took us years before we were able to eliminate this. Look how many pages are here. Probably eight pages, eight pages of search terms wasted. If you’re running the AdWords, you’re not doing it with JRA. You are getting searched terms about garbage collection schedule and stuff like that. You need to do one of two things. One, you might want to cut your campaign off completely for the day after Thanksgiving and the day after Christmas. Number two, is you set a low budget. That way you don’t get annihilated like we two years ago the day after thanksgiving. The third and the best option is you give us a call at 919-617-1975. You get hooked up with JRA Ads campaign and pay-per-click management campaign. Pretty much guarantee you that our management fee will be covered by saving you money on bad search terms. You’re going to get no bad search terms.


Since you’re not going to be hitting your budget as often because you’re not going to be wasting money on bad search terms. You’re going to be able to have your budget used on good search terms, which is going to lead to more business. You’re going to more by far and away more than make up for our Ads management costs by doing that. We can take a look at your campaign. We can evaluate it. We can verify, that’s going to be the truth. If you would like to have an Ads campaign that is somewhat efficient which is very rare. Maybe that’s not the case. We’ve yet to encounter it though. We can always more than make up for our management fee. If you’ve been self-managing by lowering your cost and leading to more sales because your budget isn’t being used up on bad search terms. Visit us online at junkra.com. That’s junkremovalauthority.com. Call us at 919-617-1975. Give us a call and we’d love to help you get your Ads campaign. Your pay-per-click campaign cleaned up and ready. It will get you a lot of jobs by the end of the year and help you blow up for 2019 just around the corner. Thanks guys!